Streamline Events With Concert Ticketing Technology
Popular concert venues bring packed crowds, high ticket volumes and little room for delays. As more concertgoers expect to access their tickets directly from their phones, mobile ticketing has become a concert technology trend that delivers a fast, convenient event experience.
As you’re preparing your venue’s concert season, the right mobile ticketing system can streamline ticket sales, improve audience insights, strengthen security and reduce operational strain during high-volume events. In this guide, we’ll explore the benefits of mobile ticketing, key features to look for, leading platforms to consider and how to implement a system that can keep your venue moving all year long.
Why Does Mobile Ticketing Matter?
With consumers increasingly expecting mobile ticketing as part of their concert experience, it’s increasingly important that your venue meets these expectations.
Mobile ticketing apps have become a dominant trend for events; research by the Market Research Future (MRFR) predicts that mobile ticketing will increase at a17.7% compound annual growth rate from 2020-2030, ultimately reaching a market of 7.2 billion USD by 2030. Mobile ticketing is no longer the exception; it’s the rule.
Benefits of Mobile Ticketing Systems
Amidst hectic crowds and congested touring schedules, mobile ticketing platforms also provide immense benefits for your entire venue ecosystem, including attendees, employees and artists alike. Benefits of mobile ticketing systems during peak concert season include:
- Attendee Ease of Use: Concert attendees check in via and download tickets to their phone, cutting out paper tickets and time at the box office.
- Faster Stadium Entry: Whether through cell-phones or installed touchpoints, attendees can enter your venue with a scan in seconds.
- Automated Sales Tracking: Online-integrated ticketing systems track when & how your audience purchased tickets.
- Increased Sustainability: Eliminating physical tickets saves hundreds of pieces of waste from entering your venue ecosystem.
What Features Are Important in Event Mobile Ticketing Systems?
Important features to consider when choosing a mobile ticketing system include security features, app integration & data capabilities. Every venue has unique needs for supporting their events; you know how your venue functions, and what features will be most important for the size, audience, and timing of your events. A few types of features to consider include:
- Data Collection & Audience Insights: Types of data collected (e.g, time of purchase, customer demographics) and how that data can be analyzed (e.g. most popular times of purchase, customer profile reports).
- Security Features: Built-in protections against hackers and bad actors (e.g. firewalls, two-factor authentication).
- Push Notifications: Availability to turn on push notifications (e.g. concert reminders, special offers), plus customizability of notification timing/frequency (e.g. once a week, once a month).
- App Integration: Integrations with additional platforms for data analysis, artist merch sales, and more (e.g. Shopify, Spotify, Amazon).
- System Pricing: A software’s pricing model (e.g. flat rate cost per ticket, membership tiers).
Specific facets of these features most important for your venue will shape what platform best suits your needs.
What Are the Best Mobile Ticketing Systems for Venues?
Some of the best mobile ticketing systems for concert venues include Eventbrite, DICE, and Universe. Each of these platforms have unique benefits that might make them best suited for your venue. A brief description of a few platforms to consider are as follows:
- Eventbrite: This self-service ticketing platform has a built-in marketplace, contactless payment integration, and real-time attendee tracking, plus no platform fee for free events.
- Universe: A ticketing platform from Live Nation, Universe provides on-site scanning and selling tools for Starter, Standard, and Pro plans, including RFID access control within the most premium option.
- DICE: A fan & artist-forward platform, DICE has built in mobile-ticketing options, alongside ways to integrate merchandise and music streaming platforms into ticketing links.
- TicketSpice: A versatile platform used across events, attractions, non-profits and more, offering tickets at a flat rate per transaction.
Each of these platforms can support incredible concert experiences; we recommend trying out any that seem like a good fit and sticking with one that really matches the feature set you’re looking for.
Mobile Ticketing System Implementation Checklist
While specific steps for set-up may vary from application to application, the general checklist to implement mobile ticketing for concerts in your venue is simple. Follow these steps:
- Sign Up for a Platform: Choose your preferred mobile ticketing service that has features and pricing that reflects your venue’s unique needs.
- Create Your Event: Upload your event to the platform via a native event posting, or link your event via integration to an existing software or platform.
- Publish Your Event: Turn your event live within your system, allowing attendees to access their tickets upon purchase.
- Run Your Event: Scan tickets on the night of your event and give your attendees reliable, quick access to the concert of their lives!
Although overall implementation of mobile ticketing is simple, execution is only as effective as the network supporting your system.
Support Event Season With End-to-End Network Support
Mobile ticketing can make a significant difference when your venue is managing the crowds, sales, and operational demands of peak concert season. By choosing a platform with the right combination of security, data capabilities, integrations and ease of use, you can create a smoother experience for attendees while giving your staff better tools to manage busy events.
However, even the best mobile ticketing system depends on a reliable network to function properly. Hospitality Network provides end-to-end network support designed to help venues maintain reliable connectivity across their operations. With the right network infrastructure in place, your venue can make the most of mobile ticketing technology, keep guests connected and deliver seamless concert experiences. Contact us today for a free consultation
