Create Hotel WiFi Splash Pages That Drive Conversions & Upsell
In today’s digital-first hospitality landscape, your hotel’s WiFi splash page is a golden opportunity to make a branded impression and drive revenue.
What is a WiFi splash page? When a guest connects to your WiFi, they are automatically redirected to a login screen known as a WiFi splash page.
Hotels can create high-converting guest WiFi splash pages by spotlighting key amenities, promoting upsells, and focusing on clear, consistent design choices. In this guide, we’ll show you how to create a high-converting guest WiFi splash page that aligns with your brand and supports your hotel’s business goals. Read on to discover more.
- Key Branding Opportunities on Hotel Guest Splash Pages
- Hotel WiFi Splash Page Messaging & Design Best Practices
- How to Implement a WiFi Splash Page for Your Network
Key Branding Opportunities on Hotel Guest Splash Pages
Functionally, hotel WiFi splash pages exist to get guests signed in to your WiFi network. However, like any other aspect of your hotel, WiFi splash pages are also an integral touchpoint to connect with guests through their experience at your property. Accordingly, making sure your splash page aligns with your brand identity is essential to crafting a cohesive guest experience. Here are some key ways to tie-in hotel branding to your hotel guest splash pages.
Match Brand Colors & Imagery
When designing your splash page, make sure colors, fonts, and imagery align with what your property is using across other avenues for marketing — such as websites, social media posts, or direct mail. Consistency in branding can pay dividends for your property; leveraging your existing branding will propel increased recognition from guests, building trust in your network and encouraging increased engagement with your page.
Link Key Pages & Amenities
Building brand consistency on your WiFi splash page goes beyond colors and fonts; linking to other key pages and hotel amenities solidifies your WiFi network as an essential piece of a IC suite of hotel amenities. Once guests log-in to your network, your page can feature quick links to whatever amenities you want to highlight to guests, including:
- In-Room Entertainment Options
- Access to Restaurant or Spa Reservations
- Requests for Late Check-Out
- Front-Desk Support
Highlight Upsells & Special Offers
Alongside links to different hotel amenities, WiFi splash pages can also highlight key upsells and special offers for hotel guests. Potential upsells to feature include:
- Premium WiFi Packages: Offer tiered internet options, from basic access to high-speed streaming, allowing guests to upgrade for faster, more reliable connectivity.
- Flexible Check-In/Out Options: Give guests the freedom to arrive early or leave late for an additional fee.
- Room Expansion Add-Ons: Let guests customize their space with extra beds, kitchenettes, or enhanced amenities to create a more comfortable, home-like stay.
- All-Inclusive Wellness Experiences: Create bundled offers that combine spa treatments, dining, and exclusive amenities for a seamless, relaxing stay.
- In-Room Family Movie Night Kits: Delight families with snack-filled bundles and movie rentals — perfect for a fun, low-key evening without leaving the room.
Hotel WiFi Splash Page Messaging & Design Best Practices
Establishing your WiFi splash page as part of your brand is important, but brand cohesiveness can only take your page so far; effective page design is what carries users to the conversions you want them to make. Here are some best practices that support efficient user experiences on splash pages.
Keep Content Simple & Clear
Your WiFi splash page should act as a hub for guests to access your network and discover other aspects of your hotel; in other words, your splash page should entice users to learn more about amenities they may find interesting, without overwhelming your guest with information located on the page itself. Write quick, to-the-point copy and headers for amenity call-outs and upsells, linking directly to more in-depth pages for more interested guests.
Add Clickable Buttons
Another great way to consolidate copy on guest WiFi splash pages is by implementing clickable buttons throughout the page. These buttons can serve as quick, enticing links to pages including:
- Hotel social media accounts such as Instagram, Facebook, and Twitter.
- Booking services for restaurants, spas, and other reservation-based amenities.
- Hotel support chat-bots designed to talk guests through common issues.
- Rewards pages where guests can redeem points for amenities, room upwards, and more.
Offer Multiple Language Options
No matter where your property is, hotels are bound to welcome guests from diverse situations and locations; a single language option on your WiFi splash page will likely fail to be accessible to all guests. Offering multiple language options on a hotel WiFi page streamlines log-in for a wider swath of guests, and can lead to guest appreciation that translates to higher guest loyalty — no translation pun intended.
How to Implement a WiFi Splash Page for Your Network
With branding, writing, and design considerations noted, your hotel has all of the tools needed to build an effective splash page. The next challenge is page implementation. How can your hotel actually get a splash page for its WiFi portal?
Implementing WiFi splash pages often involve setting up a captive portal — the technical term for login pages that pop up when users connect to your guest WiFi. Setting up a captive portal typically involves:
- Tweaking your router settings to allow access to captive portals
- Picking a captive portal software to manage your portal, check activity, and troubleshoot problems
- Configuring your captive portal to actually function within your network, enabling features such as bandwidth limits, login messages, and user logs
These technical details can seem daunting to untrained hotel staff. In turn, we recommend working with a trusted provider of hotel WiFi knowledgeable in network planning best practices to install your captive portal and splash page.
Improve Guest WiFi Experiences (Including Splash Pages) With Hospitality Network
Your hotel’s WiFi splash page should do more than get guests online — it should serve as a branded gateway to everything your property offers. From promoting upsells and amenities to streamlining support and enhancing the guest experience, a well-built splash page can be a major asset. But creating and implementing one requires more than just good design — it takes a network built for performance, security, and scale.
That’s where Hospitality Network comes in. As a trusted provider of comprehensive hotel WiFi solutions, Hospitality Network offers end-to-end support, including network planning, hardware installation, captive portal setup, and ongoing maintenance. Whether you’re managing a boutique hotel or a large resort, our team ensures your entire guest internet experience is fast, seamless, and aligned with your brand. Ready to turn your splash page into a true revenue driver? Partner with Hospitality Network and elevate every online touchpoint.
