Innovate & Create Trending Concerts Using The Latest Live Music Technology
Within the multi-billion-dollar live music industry, innovation is key. Exciting new technology is powering concert experiences in diverse new ways, energizing crowds and leaving less connected venues in the dust. With so much transformation at play, how can venue-owners start meeting the latest trends?
As leaders of supporting concert technology, Hospitality Network is here to help. Learn why leveraging concert technology is so important, before discovering the six trends that are trailblazing innovation within live music experiences.
- The Importance of Leveraging Concert Technology
- 6 Live Music Technology Trends Supercharging the Concert Industry
The Importance of Leveraging Concert Technology
From intimate theaters to massive festival grounds, all kinds of concert venues need to implement exciting technology to stand out within a competitive, resurgent concert industry.
According to Billboard, Live Nation saw a 36% increase in revenue from 2022 to 2023, with an adjusted operating income (AOI) up double from even pre-pandemic numbers. An industry once thought dead is not only back — it’s bigger than ever.
With such a high demand for exciting live music experiences, consumers & artists alike expect premier quality technology within their venues. Failing to meet these expectations is a recipe for a disappointing experience, potentially leading to reduced ticket sales and less event bookings going forward. The best way to ensure satisfaction is through not only staying on top of concert industry trends, but exceeding them.
6 Live Music Technology Trends Supercharging the Concert Industry
So what do you need to implement at your venue to satisfy concert attendees? Here are six of the most exciting concert technology trends that fans of live music can expect at connected venues both today in and the future — all powered by connected concert WiFi technology.
Wearable Concert Technology
The world’s most popular concerts are leveraging wearable technology to make a more interactive live music experience. Take, for instance, The Taylor Swift Eras Tour; thousands of attendees are given wristbands at the start of the show to layer crowd-based lighting effects throughout the concert, supercharging an already electric experience. Whether via bracelets, glasses, necklaces, or other accessories, wearable technology boosts concert production value while giving attendees a collectible souvenir for life.
Wearable technology typically leverages radio, infrared, or Bluetooth technology to achieve synchronization with live music. Radio & infrared tech uses specific wave frequencies to connect with and light up technology, while Bluetooth devices connect to attendee phones, which in turn connect to the internet and transmit signals.
Live Music Augmented Reality
Augmented reality, often abbreviated as AR, is a technology that augments a computer-generated image onto a user’s view of the real world via a phone, pair of smart glasses, or another piece of AR-enabled connected technology. Like wearable technology, augmented reality can boost already exciting concert experiences with an additional layer of storytelling and visual awe. Some artists may want to project a giant animation during certain songs; others may have a more abstract visual in mind. Whatever the case, augmented reality can boost the visual appeal of a concert.
Online Concert Ticketing Insights
Buying physical tickets is the way of the past. Via the rise of online ticketing websites, mobile tickets have become the overwhelming standard for modern event ticketing. Online platforms don’t just give consumers a convenient way to buy tickets; event organizers can leverage these platforms to access comprehensive analytics about concert demographics and how attendees purchase tickets.
For every ticket purchased online, ticketing websites can consolidate data about consumer demographics, where the buyer found the artist, what time of day they purchased the ticket, and more. Combined data from every individual ticket provides comprehensive insights to consumer behavior for both individual events and your venue as a whole.
Mobile Tech Integration With Music
Beyond ticketing, mobile technology offers exhaustive capabilities for integration within concerts. Generally, mobile technology allows concertgoers to instantly connect with diverse fans — from those at the concert to those around the world. In turn, supporting mobile technology allows concert venues to provide both a better attendee experience and gain free marketing to new customers.
Take social media integration, for example. The vast majority of concert venues already leverage social media marketing — according to a study from Eventbrite, 95% of venues surveyed use Facebook, 87% use Instagram, and 85% use Twitter. Concert venues can leverage these platforms by encouraging attendees to tag them in any pictures shared. Then, by sharing stories on Instagram or retweeting pictures, venues can showcase all they have to offer while simultaneously providing a platform for fans to connect.
Hybrid Concert Events
From concerts to convention centers, virtual streaming technology has become a mainstay across the hospitality industry. Hybrid concerts took hold during COVID-19 with no signs of letting up relevance; Statista found that as of August 2020, 73% of music fans had watched a live stream, while 60% said they plan to continue watching live streams after in-person concerts return.
Combining internet-connected cameras, audio equipment, and streaming software, hybrid concerts can provide additional event revenue and inherent future marketing. Whether a free stream with ads or a ticketed online event, hybrid concerts can boost event income. Plus, when combined with on-site social media, hybrid concerts can give a comprehensive look at concert experiences at your venue, enticing future attendance.
A Focus on Sustainable Concerts
Sustainability has become a large priority for consumers across industries. According to a study from McKinsey & Company, 78% of US consumers say that a sustainable lifestyle is important to them. Accordingly, concert venues — including arenas & stadiums — need to reflect these changing values via sustainability initiatives.
Via connected technology, venues can increase their sustainability and track just how sustainable they are. Renewable energy usage, water efficiency, and waste reduction are all trackable by connected software — leading to finer tuned sustainability efforts and key certifications from organizations such as LEED.
Stay on Top of Concert Industry Trends With WiFi Technology From Hospitality Network
From augmented reality to sustainable venues, every concert technology trend relies on responsive WiFi infrastructure to deliver exciting experiences. Without reliable internet access, modern concert technology sputters, slows down, or fails entirely — leading to attendee frustration instead of jubilation.
Hospitality Network provides industry-leading WiFi solutions across the hospitality space, including for all kinds of concert venues. Our high-capacity solutions are built from the ground up for your venue, delivering Concert WiFi crafted to meet your unique technology needs. Request a consultation and learn what our expert team can do to push your venue into the future.
