Transform Your Convention Center With These Key Trade Show Trends For 2025
Despite getting hit hard during the pandemic, the convention center industry has valiantly rebounded; research from Rider Levett Bucknall found that FY2022/23 saw a return to near pre-pandemic levels for both convention center attendance and event numbers.
As the volume of trade shows increases, so too does industry competition. Here are ten of the most essential trade show trends to stay on top of in your convention center — helping to ensure your venue is at the forefront of industry advancement.
- Convention Center Sustainability
- Contactless Technology
- Wearable Technology
- IoT Booth Design
- Hybrid Conference Events
- Trade Show Webcasting
- Increased In-Person & Cybersecurity
- A Dedicated Tech Support Team
- Higher Vendor Attendance
- High-Capacity WiFi
1) Convention Center Sustainability
A focus on renewable, green technology has enveloped almost every industry, and trade shows are no exception. Sustainability in convention centers comes in many unique forms, including:
Increased waste management via connected programs — merging intuitive software, real-world action, and other advancements that lower waste.
Energy-efficient maintenance systems that track how and when essential utilities require routine maintenance and urgent repair.
Expanded water conservation using integrated sensors within facilities and smart irrigation technology.
Whether using these solutions or others, sustainable technology can help serve as a massive boon to event attendance and guest engagement; Capitol One Research found that 89% of global consumers have changed their shopping habits to be more eco-friendly.
2) Contactless Technology
One key way to lower waste in convention centers is through the adoption of mobile ticketing — a tentpole example of contactless technology in trade shows. Contactless technology includes any sort of software or device that enables trade show activity without making physical contact, from mobile tickets that scan via smart devices to touch-free submission of contact information using tap-enabled kiosks. These solutions provide diverse benefits to trade shows, including reduced waste, lowered chance of illness, and higher-efficiency event operations.
3) Wearable Technology
Contactless solutions require devices to carry information — one such umbrella of devices being wearable technology. Wearable technology offers holistic integration opportunities across diverse convention center experiences. Devices such as smartwatches can become a hub for mobile ticketing and networking, allowing users to share information without so much as taking their phone out of their pockets. Convention centers can also design event apps catered to wearable technology, allowing users to navigate venues and access schedules in an instant.
4) IoT Booth Design
Much like sustainability, the Internet of Things (IoT) has become a dominant buzz-phrase across trades. Convention centers can integrate IoT technology in several ways, including to support aforementioned sustainability solutions. One of the most notable uses of IoT technology in convention centers, however, is interactive booth design. Leveraging IoT, exhibitors can blow away attendees using:
- Real-time social media feeds that allow worldwide engagement from booths.
- Live-streaming display screens that showcase product demonstrations, promotional material, and launches.
- Virtual reality & augmented reality experiences that further engage booth visitors.
- Digital touchpoints that personalize interactions and tailor experiences to specific attendees.
Altogether, IoT booth design creates customizable, immersive experiences that allow brands to make unique, lasting impacts.
5) Hybrid Conference Events
Today’s trade shows can extend their reach beyond the confines of convention center walls. Mixing exciting in-person events with online integration, hybrid conferences allow trade shows to become worldwide events. To enable these events, convention centers have to install hybrid infrastructure including online conference platforms, HD webcasting equipment, and high-capacity internet access. These investments, however, pay dividends; attendees frequently leave hybrid trade shows with connections and perspectives inaccessible via traditional events.
6) Trade Show Webcasting
An essential aspect of many hybrid trade shows, conference webcasting refers to the practice of filming and simultaneously live-streaming conference events. Event organizers can leverage software, cameras, audio equipment, and WiFi networks equipped with the bandwidth for high-quality streaming to transmit speakers, panelists, and demonstrations to hundreds of online viewers at once. Like so many notable trade show trends, webcasting expands the reach of events, maximizing investments in notable speakers.
7) Increased In-Person & Cybersecurity
With staggering rises in mass shootings and increasingly devious methods of cyber-crimes, security is a paramount concern for trade show attendees. In turn, convention centers need to bolster their security for trade shows — both online and in-person. Modern technology provides immense utility in preventing modern security concerns; online-connected surveillance systems can pinpoint active threats at a moment’s notice, while secure, restricted WiFi networks help ensure your network supports only qualified users partaking in safe online activities.
8) A Dedicated Tech Support Team
Just as crucial to implementing cybersecurity protocols is having a team that can support networks if they do get attacked. The most effective modern trade shows leverage responsive, dynamic tech support teams so that when disaster strikes, events can carry on without interruption. While some convention centers opt to hire external cybersecurity teams, many holistic providers of convention center WiFi offer an in-house team with 24/7 support.
9) Higher Vendor Attendance
Ultimately, convention centers install renovations and improvement for one reason — to increase revenue via expanded trade show participation. Higher vendor attendance at trade shows inherently leads to more people attending events, including the vendors themselves and guests attending specifically for those vendors. Increasing vendor attendance, however, is easier said than done; increasing trade show vendor attendance requires essential changes in network architecture to ensure networks can handle vendor bandwidth.
10) High-Capacity WiFi
High-capacity WiFi at convention centers can unlock increased trade show attendance and helps ensure convention centers have the network infrastructure needed to support all trends. Unlike some traditional networks, high-capacity WiFi networks are built to withstand the heavy traffic associated with high-attendance events. Ways that high-capacity WiFi networks can resolve barriers to increased trade show attendance include:
- Resolving a lack of internet connectivity.
- Eliminating slow or unstable WiFi signals.
- Increasing ease of connecting to networks.
Not all WiFi providers can install networks durable enough to bring along these benefits. Choosing a provider with experience designing reliable, high-density WiFi infrastructure for convention centers is essential.
Stay on Top of Trade Show Trends With WiFi from Hospitality Network
Hospitality Network has spearheaded network installation at convention centers across the country — including the innovative installation at the Las Vegas Convention Center. Our team leverages years of hands-on experiences to build networks curated specifically for your venue’s unique quirks. Request a consultation today and learn how our team can reshape what trade shows your convention center is capable of hosting.
